Internal Communication Plans

A Business Essential

Apr 20, 2018


Communication is a central part of our civilization, and has been since the beginning of time. That said, it has become a necessity to inject your business with a well thought out internal communications plan. A vital part of today’s business, it has the potential to:

  • Increase productivity – which, in turn, increases revenue and profit.
  • Build a sense of connectedness among employees, raising retention rates.
  • Create and maintain an above-standard company culture.

Developing an internal communication plan requires the same structured approach and well-thought-out strategy as you would for a business, or marketing plan.  

Create a Plan

Ask Questions: Before you begin, pull your team together to evaluate and brainstorm. Discuss and find answers to the following questions:

  • What are the goals we want to achieve?
  • What is our current state of communication, and how effective has it been?
  • Where are we lacking, and what remedial steps can we take?

Do The SWOT: A SWOT analysis , which is frequently used while formulating a marketing plan, is also a perfect tool to use while brainstorming with your team. The objectives of a SWOT analysis - determining your company’s:

  • Strengths
  • Weaknesses
  • Opportunities  
  • Threats

will give you an in-depth look at your company without rose-colored glasses.

Strategize: A well laid out strategy provides substance with actionable items to include in your internal communications plan, ensuring you reach your goals.

Incorporate Tactics: List the critical actions needed to implement your strategy, such as:

  • Deadlines
  • Timelines
  • Task owner identification
  • Technology and budget requirements.

Utilize Best-Practice Tools  

Employee chat software:   Click here for a chart from Jostle Blog, originally posted by Deb Lavoy in Connected Companies to help you get started.

Cloud technology: such as Dropbox, or Google Drive. Cloud technology not only builds internal communication, but also is easy to implement, increases collaboration among teams, and simplifies controlling your documents.

Digital Signage: (Using technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information).

Visual communication via digital signage takes advantage of the fact that 65% of the population learns visually. Install a monitor here and there to get your message across. For a few examples, when you want to:

  • Motivate, praise, recognize and inspire staff.   
  • Make company announcements (goals reached, sales numbers, etc.)
  • Relay urgent national news.

Reap the Benefits

“Do what you love, and you’ll never work a day in your life.” Confucius

This is true. When your employees are happy, you will gain more than you thought possible. Incorporating a well-designed internal communication plan that not only keeps employees up-to-date with pertinent information but also allows them to give input and feedback will foster an attractive company culture.

An internal communication plan is your gateway to growth, a positive company culture, lower employee retention rates, and increased productivity/bottom line. Making changes, and implementing technology to connect in a way that’s informative, motivational, and entertaining opens the lines of communication and leads your business into robust, fresh, and forward thinking.

At Lofton, Our purpose is to provide the best service possible. To do this, we strive for perfection in every aspect. We will set high standards for ourselves. We are committed to develop, with respect to every individual, each employee to the highest level of performance. We study, train and work not only to serve our clients but to serve each other. Understanding that if we help each other to improve, we have already improved ourselves. Contact us today.


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